Traditionally, an employee mobility program focused primarily on logistical aspects such as the household goods move, departure home disposition, and tax compliance. However, there has been a growing recognition that a positive employee experience is crucial for the success of both domestic moves and international assignments and overall employee satisfaction.
One of the key drivers behind this shift is the changing expectations of employees. With globalization and advancements in technology, employees are increasingly mobile and interconnected. They expect a seamless and personalized experience in all aspects of their professional lives, including employee relocation. Companies realize that offering a positive relocation experience helps attract and retain top talent and enhances employee engagement and productivity.
Millennials and Generation Z now comprise the majority of the workforce, further accelerating the focus on the employee experience. These generations prize work-life balance, personal development, and meaningful experiences. Companies prioritizing their employees’ well-being and satisfaction are more likely to attract, develop and retain talent from these demographic groups. From a employee mobility program perspective, a satisfied employee is more likely to accept an offer to relocate or even raise their hand and volunteer to relocate, with less need to be incentivized to make a permanent move or take an assignment.
The COVID pandemic underscored the importance of employee well-being and support during times of uncertainty and upheaval. Many companies have had to adapt their mobility programs to address new challenges like travel restrictions, remote work arrangements, and safety concerns. Those who successfully maintained a positive employee experience throughout these disruptions navigated the crisis more effectively and preserved employee morale and loyalty.
Technology is an increasingly important part of a positive relocation experience. Companies are leveraging tools like mobile apps for managing relocation tasks and virtual reality tours of potential destination homes. Many more tools are under development to help deliver a more personalized and streamlined relocation experience.
The employee experience in global mobility will likely remain a key consideration for companies seeking to thrive in a competitive marketplace. By offering personalized support services, leveraging technology, and adapting to changing expectations and circumstances, companies can create positive relocation experiences that benefit employees and the organization.
