Let me start by saying I’m not a big fan of company rebranding communications! Too often, they’re smarmy, self-congratulatory and full of inside baseball technical and marketing details of no interest to the audience. That audience can reasonably ask, “what’s in it for me?”
Keeping that in mind, I wanted to announce the all-new TRC Global Mobility website, trcglobalmobility.com, and briefly describe what’s in it for you. (I’ll spare you details of the six-month development process!) As we planned our first completely new website since 2014, it was startling how much has changed since then—most recently and dramatically, the whole way we work. In planning the site, we had a few customer-centric goals:
- Simplify the site overall, eliminating extraneous pages and boilerplate information one could read on any relocation management company’s website.
- Recognize that many site visitors researching relocation today have little or no experience with the process and don’t understand industry jargon and alphabet-soup acronyms.
- Describe how relocation works at a high level for clients and relocating employees.
- Explain how relocation can help companies recruit and retain talent even if they don’t know that yet.
- Add new information specifically directed at relocating employees, an audience that is too often ignored.
- Showcase TRC’s employee-owned structure and explain the benefits it brings to clients and relocating employees.
- Organize TRC’s extensive archive of ebooks, blog posts, case studies and other resources to make it easier for visitors to find the information they need.
- Make sure the site works equally well on laptops, tablets and smartphones.
- Apply clean, easy-to-follow page designs with fewer words.
Our overarching goal? To demystify relocation and make it more understandable and accessible in a changed world. And, of course, to show you how TRC is different from any other relocation management company. We hope we’ve succeeded in our mission. So please take a walk through the TRC Global Mobility website and decide for yourself.
Jerry Funaro, SCRP, SGMS-T, Vice President, Global Marketing